1) 200 words = 90 seconds of speaking
2) Use short sentences. Sequences of short sentences might look “un-academic” or even childish on the page, but they are much easier for listeners to follow.
3) Try to avoid starting sentences with a dependent clause. Complex sentences are better suited to written prose than spoken communication.
4) Orient the tour-taker by providing important visual information first. Then move from the specifics of the object/setting to the interpretive point that follows from that visual description.
5) Avoid arcane vocabulary and convoluted syntax. Use straightforward language.
6) Go easy on modifiers; three adjectives are not better than one and the adverb is almost never your friend.
7) Use dates sparingly; we recommend no more than one date per stop.
8) Avoid lengthy introductory disquisitions. Tour users want to see stuff not hear you! Be sure your first stop has an object!
9) For every object, try to answer these questions:
A) What does it look like?
B) What is it?
C) Why should I care?
D) Why look at this object on this particular tour?
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